There are five reasons for using examples:
- To inspire people to learn more.
- To let people know it is easy if the foundation is strong.
- To show that anyone can achieve great wealth.
- To show that there are millions of ways to achieve your goals.
- To show that it’s not rocket science.
To inspire people and to learn more. Extremely critical. This isn’t a money-driven podcast, but more a tribe-building podcast. Too many people aren’t vulnerable, and without vulnerability, it seems like that barrier is always up and there’s no getting to the other side. It’s like having an “outsider” buy your course and then leave a poor review because they didn’t know anything about you.
Another example would be having random people buy my ESL Pronunciation courses. This could be a huge problem, because even if I did an amazing job, a no-name would have the ability to give me a harsh review to keep people away.
It’s very important to have my audience get to know you me first before they buy anything from me. I was trying to buy click-funnels but I didn’t know anything about the CEO or his vision. After runarounds with his staff, I gave it an extremely poor review.
So, keep that in mind. Making money will come with harsh criticism.
2. Having that strong foundation
People never talk about the foundation. People only talk about the foundation if a building collapses. No one talks about the amazing foundations that these gigantic metropolis’ are built on. I built a two-year foundation of ESL podcasts, constantly giving value to everyone. I’m not just a random who’s trying to sell…if that’s the case, criticism is going to be waiting for you.
Numbers 3, 4, and 5 are in the podcast down below!
Arsenio's ESL Podcast 
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