How to Build your brand

Building your brand. Talk task, right? Let’s start off with some basic questions.

  • Who do you want to be seen as online?
  • What is your message?
  • What is it you’re trying to build and help people with?

It’s always the “help.” Understand when you’re trying to become an entrepreneur, the moment you start thinking about your own pockets, you lose. The new wave of entrepreneurs seek to help people who are in need of something specific.

Brand Fundamentals

Depending on what country you’re on, be careful. I’m saying this because my brand online is known as The Arsenio Buck Show or anything Arsenio Buck. Now, can people defame me? Can they throw shame on my name? No, they have zero firepower, unless they are Thais bringing up things I said about 5 years ago — which I won’t apologize for (and in regards to the racism I’ve been through).

When it comes to Business Brand, there are some big questions I must address. If I quit a single job at a bank here in Thailand, how much can that hurt my name? Well, I would never be able to work for the company ever again because I’m using my name (brand) to work there. However, there isn’t a distaste when you actually hear the name Arsenio Buck. It’s more like, “oh, he’s the teacher that quit because he was sick of being treachered, two-faced and snowballed by everyone.” Not, “omg, he tried seducing his students,” (you’d be surprised what some nasty FOREIGNERS do here).

Nonetheless, if you already have a brand, here are some questions you need to ask.

  • Does my brand have Integrity? Do we have a reputation for honesty? Do we have values people believe in and can trust? Do we have a reputation in the market for courageously addressing tough issues quickly and for honestly admitting and repairing mistakes?
  • Does my brand demonstrate good intent? Are we perceived as simply “out to make a profit,” or do people feel that we genuinely care, that we want to help others win?
  • Does my brand demonstrate Capabilities? Do people associate our name with quality, excellence, continuous improvement, and the ability to change to maintain relevance in a global economy age? Are we recognized as having the ability to accomplish our objectives in ways that build trust?
  • Is my brand associated with Results? Do people feel we deliver what we promise? Is a good track record associated with our name? Are people willing to answer “yes!” ?


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