Gerri Cortes: Scaling a Business

Super excited to have brought Gerri on again to throw some BOMBS down. In terms of scaling a business, you want to be able to scale comfortably so you can focus on big picture stuff. Example, if you have a soap making business, you don’t want to continue making soap, right? You want to promote your business, so this is going to take you hiring someone and showing the ropes of how it’s done. Lots of gems in this podcast, so hit the link down below! Also, here are some show notes of what we talked about to give you an idea of what’s on there.


Things we discussed

How to scale a business and what ways you can go about doing that.

How to sell and stop being demanding.

Looking for the right audiences when you run your Facebook advertising.

Be patient for your first sales.

You need to build an offline relationship.

When should business owners start to sell.

Market research, know your products and services, know your business models and know your customers.

Figuring out why people want to buy your products or services.

Mistakes people do in their business.

Not repeating the same mistakes in business over and over.

Which social media platforms would be suitable and knowing your market. Knowing your customers and your competitors.

Focusing on less platforms by repurposing.

How to scale a business in 3 steps. (HUGE)

Time management is the utmost importance in building a business.

Talking about the power of affiliate marketing and how to utilise it.

Online presence and image on other social media platforms.

Marketing on other platforms.

How to engage and create value for other audiences.


http://Listen to “Gerri Cortes: Scaling a Business” on Spreaker.

Thank you for listening!



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