Stephen Covey posted in the book what I THOUGHT was AMAZING! Let’s break it down.

Five years ago I was working with some associates in a small group and they loved the approach: “We love this leadership content! It’s right on! But our division leaders don’t understand this. They are the ones who really need to hear it.”

After that, he presented the content to the division leaders: we’re in full agreement with everything you’re saying. This approach is GREAT! The problem is that the people who really need it are our bosses.”

He went to the bosses…..and again…..”We are enthusiastic about this content! It’s very insightful and helpful. But our counterparts in the five divisions don’t understand this. They are the ones who need to hear it.”

It went on and on, as you can see. Finally, after probably 7-8 presentations, there was the CEO.

“This content is great, but I’m powerless. I can do nothing. It’s all in the hands of the board.”

His father once said, “if you think the problem is out there, that very thought is the problem.”

People, just because there are trust issues in your workplace, to your personal life, it doesn’t mean you’re powerless! In fact, you probably have no idea how powerful you can be in changing the level of trust in any relationship if you know how to work “from the inside out.”

The First Wave: Self Trust

The first wave deals with us. Our ability to set and achieve goals, to keep commitments, to walk our talk — and also with our ability to inspire trust in others.

The key underlying principle of this trust is credibility, the four cores we’ll be getting into shortly.

So, when you’re not able to keep your commitments, as mentioned before, you lose integrity, credibility, trust, and so many other things.

The Second Wave: Relationship Trust

Trust accounts. Period. We will go over the 13 behaviors coming up real soon, and all of these rules can be applied either at home or work. This can significantly increase the ability to generate trust with all involved in order to enhance relationships.

The Third Wave; Organizational Trust

How leaders can deal with trust. Gary Vee and Tom Bilyeau were recently speaking on a podcast about trust issues and changing from the top. If you have trust issues amongst the bottom, imagine what’s happening at the top? I worked for a guy in the heart of CBD and he told the guy below him, “don’t let Arsenio teach TOEIC because the students don’t like black teachers.” He was against it, ofcourse. Now I’m writing ebooks on TOEIC because I knew what my strength was. Sometimes distrust can spell STRENGTH.

The Fourth Wave: Market Trust

This is about your company/personal brand, which reflects the trust customers, investors, and others in the marketplace have in you.

Now that I’m building a personal brand with my ESL podcast and blogs, if and when I start teaching through my business, my name is everything. If my name is attached to thievery and distrust, it’s over. I lose.

The Fifth Wave: Societal Trust

The principle underlying this wave is contribution. This is why I’m doing my Arsenio Buck Foundation. We counteract this “giving back” with suspicious, cynicism, and low-trust inheritance. We can also inspire others to create value and contribute, as well.

So, I’ll first talk about restoring trust, seeking, speaking, behaving, and then we’ll kick off the first wave.

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