Facebook 201: For My International Audience, Consider This!

Gary Vee goes in with praising FB live.  I have to admit, it is much better than Twitter live, which attracts trolls from left to right.  FB live gives you the chance to develop your personality, self-confidence, and show case your speaking skills.  You don’t have to be in front of a 100 person live audience.  You can do it on FB and be in front of a small camera.  This is great for the development of confidence, especially for the newer generation which has become confidently challenged.

Facebook live can also be used as a vimeo.  For business owners out there, including one of my most recent interview with Wodbudsuds, they can utilize it and show the foundation or how everything is created.  This is a great marketing tool.

A lot of you can also see those LinkedIn pages and Instagrammers that put outlandish titles in their description, claiming they’re the best of their respective field.  However, you don’t see them showcasing themselves in videos? It’s like the 100k followers on Instagram, Twitter and other platforms….but no videos? I can’t google your name? Not even one search comes up? Yeah….not good.

If you’re a mentor or coach like me, you will want to get in front of fans and show them who you are.  It’s like someone who creates test preparation courses, but has no videos on HOW they teach them? Doesn’t make any sense, right? If you’re a dog trainer, create dog training videos.  If you’re a mentor, create videos of you giving 1 on 1’s.  Have a show of some sort and show people what type of feedback you would give them, such as what I’m doing every Sunday pretty soon with my British sidekick.

Whatever it is you do, show people you do it and show them that you’re not all talk. You’re not just a “founder” or “CEO” of something that doesn’t exist.

“Collaborate. If you are building a brand based on jokes, cooking, bikes, extreme sports, or bathing suits—anything—go to the top of Facebook and do searches on terms that are relevant to your business. Find the fan pages with the most followers, message them, and make them an incredible offer that makes it worth their while to share your original content on their platform or to work with you in other ways. For example, if you’re a biker and you get a viral hit on your post about how a motorcycle helmet saved your life, the best thing you could do would be to spend hours getting in touch with every single popular motorcycle fan page and offering them a brilliantly funny PSA about helmets to share on their page. Collaborating through Facebook is a strategic move that has enormous potential to quickly build your audience.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

For my internationals….

Seriously, if you’re living in Burundi, Madagascar, Mauritius, Malta, Estonia, Jersey or places unknown to the ear, you can be putting out pillars of content of your country.  Here’s Gary Vee.

“You start by creating a pillar piece of content. In this case, your ideal pillar would be a weekly audio podcast that people can listen to as they drive around town scoping out neighborhoods. Biweekly would be OK, and monthly would be better than nothing, but you know that the more content you put out, the more opportunities you can create. (Stay with me here—you’ll see, Facebook is the star in this story.)
Your podcast explores the minutiae of daily living in and around Sacramento and establishes you as the “virtual-content mayor” of the city. Local residents tune in to hear your take on their beloved city. One day you might review restaurants and local dishes, on another you’ll dig into the history of the city, and on another you’ll interview local influencers. From then on, whenever anyone wants to know more about Sacramento or its future, everyone knows you’re the person to contact, because you’ve made it clear that no one knows the city better or loves it more than you.

As you’re doing your stories about the people, places, or things that make Sacramento a unique, vibrant place to live, you take notes and highlight details from each podcast that can be turned into ancillary pieces of content. For example, if you interview the superintendent of the school district and he mentions that five of its teachers recently received prestigious national awards, you’ve found another piece of content. Track down those five teachers, take their picture, and create a Facebook post that asks, “Did you know that five Sacramento School District teachers have been nationally recognized for excellence in education?” You include a link to your podcast interview with the school superintendent. More and more Sacramentans learn who you are and become regular listeners. When one of them finds out that his friend’s family is moving to town because his wife got a job transfer, he forwards the podcast link so they can learn more about the school district. Suddenly, a family who will need to buy a home has your voice in their ear and your contact information at their fingertips. That cycle repeats over and over until, within five years, you’re so established as the primo real estate expert of Sacramento that your new business comes in almost exclusively by referral.

Then you make more content. You go out and film or photograph the places you talk about in each podcast and post the files to Facebook. You link your podcast to the images, so that now people who don’t already live in the city can see for themselves what these areas look like without having to go anywhere else on the Internet.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11